Why is branding so important for your business?  Branding goes way beyond just a logo or graphic element. When you think about your brand, you really want to think about your entire customer experience…everything from your logo, your website, your social media experiences, the way you answer the phone, to the way your customers experience your staff and the promotion products you give to them. When you look at this broad definition of branding, it can be a bit overwhelming to think about what is involved in your brand.  In short, your brand is the way your customer perceives you.  It is critical to be aware of your brand experience and have a plan to create the brand experience that you want to have… a good brand doesn’t just happen… it is a well thought out and strategic plan.


Here at Sporting Images we believe in supporting your brands vision by providing you with the highest quality branded clothing, branded headwear, promotional products and corporate gifts. Along with providing you with high quality and professional products and services, the procedures with which we deliver your final products are also completed with the highest possible finish.


Below you will find a break-down of the branding services that we offer. This will allow you to understand how each element of branding is relevant to each promotional item and how this may benefit your business.


Branding types that make your business stand out

Screen Printing

Screen printing is the art of applying ink to the surface of a corporate clothing or corporate gift item or item by passing ink through a mesh design that has been exposed with the use of emulsion onto a mesh screen. Screen printing is generally used on garments, bags, corporate gifts and certain head wear.

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Embroidery is the branding option of choice on most upmarket knitted items and the majority of headwear. It is the art of working raised and ornamental designs in threads of silk, cotton, gold or silver upon any woven, knitted fabric or item.

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Debossing creates an image pressed into the surface of an object, creating a ‘hollow’ impression on the surface of the item.

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Laser Engraving

During laser engraving, a logo is burned into the product with a laser replicating the logo with precise accuracy. Laser engraving burns off the top layer of the product revealing the layer beneath, therefore the colour of the engraving will be determined by the colour of the underlying layer.

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To complete doming a thin layer of Polyurethane resin is applied to a digital sticker, creating a 3D effect stand alone product include: dome stickers, name badges, key rings, zip pullers.

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Pad Printing

Pad printing (also called tampography) is a printing process that can transfer a 2-D image onto a 3-D object. This is accomplished using an indirect offset (gravure) printing process that involves an image being transferred from the cliché via a silicone pad onto a substrate.

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Digital Transfer Printing

Digital Transfer Printing is a relatively new technology which makes it possible to print a full-colour, digital print on various substances where previously this wasn’t possible.

A digital print is printed onto a special transfer paper and the product that is being branded is treated with a chemical before the logo is applied. The transfer paper is then placed onto the product, transferring the ink from the paper onto the product. At this stage the branded product is treated with a sealing chemical to ensure permanency of the logo.

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