Ten tips on business branding

Posted by on Jul 25, 2014 in Blog | 0 comments

If your business want to build, maintain, and develop and strong brand you are going to need to focus a lot of time and energy into what your customers want and expect from you, as well as how you are going to meet or exceed those expectations. All your business branding activities need to be consistent and accurately portray your business values. To ensure that your corporate branding has the required effect and promotes your business vision, you need to be consistently communicating your brand values internally to your staff and externally to customers and prospects.

Ten tips for your business branding:


  • Achieve goals – Your business branding needs to achieve your business goals. You cannot have a strong and reputable brand if you cannot deliver on your promises and expectations.
  • Be honest – you need to believe in your brand and be honorable in your actions.
  • Be thorough – look at all your business systems in place to see how they complement or interfere with your brand message.
  • Be consistent – no matter where customers or prospects get your information you need to be sending them the same consistent brand message.
  • Take ownership – control your brand to ensure you can meet your business branding objectives.
  • Involve your workforce – make sure that your employees understand and support your brand message. Without internal support your brand has little change of having the desired effect.
  • Communicate – your business brand needs to be communicated to everyone you know and encounter. Ensure that all your marketing material reinforces your brand and allow your logo to speak for itself.
  • Manage – your business brand is a work in progress and needs adjustments to fit your evolving business. You need to look for potential areas of improvement as well as ensure that you stay with the times and trends so that your brand can survive.
  • Keep it simple – make sure that your business brand is simple yet effective. Concentrate on key business values and messages and do not over-complicate.
  • Build trust – without trust your brand has little to no chance of survival. Build strong relationships and associations with your brand that can bring your referral and repeat business.


About Sporting Images

Sporting Images is a Cape Town based supplier of high quality corporate clothing and gifting. Our areas of specialty are in branded clothing, branded head wear, sports brands and sports wear, promotional products and corporate gifts. We have a substantial amount of experience and expertise in all the above listed branding categories in both the corporate and advertising industries.


Here at Sporting Images we are very proud of our work. We provide expert and professional advice in all areas related to branding and will source and supply just about any product you need to get your business visible. Size doesn’t matter to us, so no matter if your order is big or small we will delivery anywhere in South Africa at a very competitive rate.



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